May 08, 2008

The Best and Worst Times to Publish your Posts

At one point or another I'm sure we've all wondered the same thing: "What is the best time to publish our posts?".

Jake Luciani has done some pretty hefty research to find the answer to this question. By analyzing over 10,000 entries from Digg,, Reddit and Mixx, he has discovered the optimum times of day, and days of the week to post for best results in social media and maximum comments.

According to Luciani's results:

  • The best time to post is Tuesday to Friday between 10am and 2pm Pacific Standard Time (PST)
  • The worst time to post is on Saturday or Sunday between 3 and 5pm PST

These findings seem to correlate with the times US blog readers are most active online (around lunchtime and just after work on weekdays), so posting around these times should work well for bloggers whose readership is mostly based in this area of the world.

If your main readership is located in another part of the world, you may want to consider altering these times to suit your own audiences active times instead.

Here are charts displaying the full results of Luciani's research using GMT (Greenwich Mean Time):

Don't forget to account for the time-zone differences when working out the best "local" time for you to publish your blog posts!

For a detailed explanation of Luciani's findings, head over to ReadWriteWeb's article which analyzes the data and method used in great detail.

I hope this will be useful to you in deciding what is the best time to publish your blog posts. Please let me know what you think about Jake Luciani's research by leaving your comments and opinions below.

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