84 Author and Permalink FeedFlare (proof of original source for SEO)
June 14, 2008 /

I have created a FeedFlare unit which can be added to your Feedburner feed. This generates a link to the permanent page for each feed item, using the post author's name and the title of your blog as the link text.

Using this FeedFlare will help Google (and other search engines) determine that your post is the original source of content, and prevent scraper sites from ranking more highly in search engine results.

This FeedFlare can be added to any blog feed (not only those hosted by Blogger) and will generate the author's name, blog title and permanent link from the actual blog feed. Once added as a FeedFlare, no additional set-up is required to present the correct attribution for your posts.

Why you should provide a link back to your original post

Scraper sites are blogs which are made for Adsense. Rather than create original content, such splogs prefer to source content from other high ranking sites and present is as their own.

Where duplicate content is found in search results, the one which appears to be from the original source will rank most highly, while any sites which appear to be duplicating this content will feature much lower down the page (if their result even appears at all!).

By using this FeedFlare, you can add a link to the original source (the 'permalink') for each of your blog posts. This helps Google understand that your article is the original content, as Matt Cutts explains:

So if the syndicated article has a link to the original source of that article, then it is pretty much guaranteed the original home of that article will always have the higher PageRank, compared to all the syndicated copies. And that just makes it that much easier for us to do duplicate content detection and say: "You know what, this is the original article; this is the good one, so go with that." (Source)

Why use a FeedFlare for this?

Blogger enables us to add content to the footer of our blog feeds in the Settings>Site Feed section of our dashboards. We could easily add a link to our home page here, but unfortunately we cannot use this to generate a link to each article published on our sites.

For better rankings in search engines, it's important to link to the original article. This can be achieved using Feedburner's FeedFlare API, along with attribution to the post author (great for group blogs) and the title of the publishing site.

How to add this FeedFlare to your Feedburner Feed

Adding the Author and Permalink Feedflare to your syndicated content is simply a matter of copying and pasting one line of code!

Log in to your Feedburner account and access the dashboard for your chosen blog. Click on the "Optimize" tab, then on the "FeedFlare" link in the left sidebar.

On this page, you will notice a section where you can enter a new FeedFlare URL:

In this box, paste the following URL:


This is the location where the FeedFlare XML file is hosted on my server.

Finally, click on the "Add new FeedFlare" button, then you will see this has been added as an additional FeedFlare option which you can add beneath your posts.

All you need to do now is tick the box left of the "Blog Permalink" title, move the position as required and save your preferences.

Then as soon as your Feedburner feed is updated, you will be able to see this link appear beneath each entry of your syndicated feeds!

You can see this FeedFlare in action now by taking a look at the Blogger Buster feed (opens in a new page).

I hope this FeedFlare will be useful for you. Please feel free to let me know what you think about this idea (including any suggestions for improvement) by leaving your comments below.

Author: Amanda Kennedy

Amanda is a professional blogger and web designer living in Sheffield, United Kingdom.

In addition to curating Blogger Buster, you can find Amanda on Twitter, Facebook or add her to your circle on Google+.

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  1. Thank you! I really needed this ^^

  2. What would I be pasting at the "Enter or paste a Flare Unit URL" if I don't have a server and still using .blogspot.com?

  3. WoW! Thanks for this addition! I was once victim of a splog & the splog ranked higher than me, bcoz Google couldn't identify the original content source! With this addon to the Feed, now it can! ;)

  4. Hi Amanda,

    I saw the name Amanda but cannot believe it is Amanda of the famous BloggerBuster until I saw the link to this blog. Thanks for your comments and kind words in my daughter's post medical leave.

    Peter Blog*Star
    Dream Driven Life(TM)

  5. Thanks for this Amanda. It's another gem from your site that will surely help us desperate bloggers. He he. I've been victimized by splogs twice and I hope that with this, it won't happen again.

  6. I am thankful to you for giving this excellent flare. It will certainly be a deterrent for scrappers.

  7. I just wanted to say how much I love your blog - I'm always learning new things and finding stuff I want to add into my site here!

  8. i didn't get it. can anyone tell me what to put a flare unit url?

    i mean should i put bloggerbuster.com
    instead of my own url?

  9. Amanda,
    The most informative blog ever, as usual. Question: how does this improve upon the permalink in the post footer - or is it a replacement? I'm missing something!

  10. Use the URL Amanda posted above. Dont worry your name/blog will appear on your own posts on your blog.

  11. Hi Amanda this is surprisingly good as usual.
    Only thing is... Might you spend some words explaining why is that pasting your url (http://bloggerbuster.com/author-and-permalink-blogger.xml)
    Feedburner reads my feeds instead? I'd love to know...

  12. oooooooooooooooooooops!
    Me again, Amanda.
    It would be great if you wrote a post on how to get the most out of feedburner...(it really drives my up the wall!)
    Like... Why is it that at the top of my posts in google reader I get this:

  13. @Huamulan03: You're most welcome :)

    @Janka: There is no need for you to host this XML file on your own server, so you can paste the URL I provided instead.

    The XML file for the FeedFlare is simply a file, rather than a blog feed (more like a script which Feedburner can access to add this link to your own feed).

    Hope this explains the use a little more clearly!

    @Carrotmadman6: Thank you for letting us know about this. I've had a few "scrapers" try to reuse content from this site, which is why I decided to create this widget which can be useful for others too.

    With this in place, I hope Google and other search engines can identify original content much more quickly and easily.

  14. @Peter Chen; I was worried that you'd been taken ill as you hadn't posted for a little while before your wonderful daughter posted to explain to us. So now I'm very glad to know that you are well :)

    Thank you for taking the time to stop by here. I know you must have been very busy catching up with your comments and posts after taking some time off!

    For those of you who haven't read Peter's blog before, please pop over to his Tips and Tricks blog as there are some really useful posts there for those of us using Blogger :D

  15. @Monaco: I'm glad to know this will be useful to deter splogs from your site too :)

    @Rajeev Edmonds: I hope this will prove to be a useful deterrent to would-be scrapers! Hopefully this will make them think twice before trying to steal content without the proper attribution and concern for copyright!

    @Kazi: You need to paste the URL for the FeedFlare unit in your Feedburner dashboard.

    The FeedFlare URL (which is hosted on Blogger Buster) works more like a script. Even though it's an XML file, it doesn't produce a feed like that generated from our blogs. It adds content to the end of your own feed instead.

    Hope this helps you understand how this works a little more clearly. It is confusing to explain about XML when we're more familiar to this file type being used for blog feeds!

  16. @Zoe: The permalink which is in our post footer does not appear in the feeds generated from our blogs. This is not actually a part of the data:post.body section of our templates, so it is not sent to the XML feed when it is generated.

    Basically the FeedFlare achieves the same thing as the permalink, but within blog feeds rather than beneath the blog post.

    Hope this helps explain its function a little more clearly for you :)

    @BlogTheMoney: Thank you for your helpful comments!

    @Nick@Podxies: Thanks for stopping by. I'm glad to see you understand the FeedFlare now (as I mentioned before, it's confusing to understand XML can have other uses besides the provision of blog feeds) :)

    I think the "noreply@blogger.com" email address may be produced because this is the "author email" generated through our blog feeds. If you look at the source code of your feed page, you will see this contained in <email> tags.

    It would be much more useful if Blogger would add our contact email (if provided in the Profile settings) to our blog feeds instead of this redundant email address! The problem is that Blogger generates this, rather than Feedburner.

    I like your suggestion for a Feedburner post though! This week I have an awful lot to get through, though I've added this to my list of future posts as it would be a great resource for you all!

    Thank you :)

  17. I just want say Thanks, your information helps me so much as a new blogger. And the Lord know I need it .

  18. Hello Amanda,

    I discovered your blog that is in one word: excellent!

    Can you in a future Post explained how to create the famous post Author and Permalink FeedFlare (proof of original source for SEO)

    Thank you for your help.

  19. Wow! What a great idea! It's unbelievable how many content thieves there are out there. Thanks for sharing such a useful tool with the community!

  20. Thanks so much Amanda! I've been using so much of your guidance as I customize my dad's blog.

  21. Thanks for this piece of FeedFlare. I'm so happy that I found your blog, since not that many people write specifically about the Blogger platform.

  22. Trying it out on my blog. :)

  23. Your blog is very informative. However, it is pretty hard task but your
    post and experienced serve and teach me how to handle and make it more
    simple and manageable.

    Thanks for the tips… Best regards.

  24. To anyone attempting this code, it will not work as-is if your Blogger profile name equals your blog name as the result will be:

    First Name at First Name

  25. The problem with feedflare is that people might exploit its capabilities. Copying non-feedflare users and making it as their own. That would be a big problem.

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  26. Thanks! That was helpful and easy.

    Shouldn't the link point to the post's original URL on my site? When I put the FeedFlare on the site I get the post's original URL, but on the feed I get the feedburner URL.

    BTW, when my posts are scraped, the post footer usually isn't included. I'm not sure if it would help to put the link in the post body, or if the scraper deletes all links.

  27. Hi Amanda, I would just like to tell you that this is now not working. :(

    I hope you work this out. Thanks much!

  28. This is something what you can really rely on...! Since long time I look here at regular intervals and read the interesting and well written contributions. Its really appreciating.

  29. I know this is an old post, but it's still so beneficial to those of us who still rely on the blogger platform.

    Thanks for all your work.

  30. Amanda,

    I have a troublesome template. It doesn't really allow me to add anything after

    b:section class='sidebar' id='sidebar' preferred='yes'

    (not even Blogumus to my dismay :-( -

    and it doesn't have any

    p class="post-footer" code for which to alter. It does have Comments but, for some reason is listed above each post. Which is fine, but I'd really like to include my FeedFlare snippet of code and don't know where to put it.

    I'm still amending my template but I was wondering if you can tell me where to place my FeedFlare code?

  31. Thank you very much..I really needed this.

  32. Thank you amanda i was really searching for this. Really thanks.
    The tutorial at blogger help doesnt make any sense, at least not for me.

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  35. FeedFlare could help blog owners' original work protected from plagiarism. It's just right that original work is rewarded and just makes sense to make them rank high than those sites that produce plagiarized work.

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